Diversity  -  UK Film Council.
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This section is about widening access to new or under-served audiences. Information on employment issues for employers, employees, freelance workers and new entrants. Looks at storylines, casting, and how certain groups are portrayed on film.  
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 Top tips on widening audiences 

Top tips on widening audiences

There are many groups which are excluded from, or under-represented in, film audiences. To develop new services which will have wider appeal cinemas, distributors and film festival organisers can:

  • set up advisory groups made up of audience members or potential audience members, to discuss the improvements that would benefit them.
  • introduce special interest films into cinema programmes
  • arrange 'film clubs' in cinemas for groups with special requirements, such as young families
  • create community cinemas, including mobile cinemas, for audiences in rural areas
  • set up independent cinemas or film societies
  • organise themed film festivals
  • schedule film festivals to run as touring programmes
  • install digital projection equipment to enable screenings of a more diverse range of films
  • make physical and technological changes to support people with disabilities. See Top tips on disabled access.

     

    See Links for other resources that aim to help widen access to film.


    The Good practice gallery gives case studies of initiatives which have addressed these types of issues, and highlights the benefits of widening access to reach new audiences. 

     


    More in this toolkit

     

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