Film content 

The film industry recognises that a majority of films are targeted at a young, male audience. This potentially leaves other groups under-served.

By creating films with content and characters that appeal to wider audiences, and specialist films that address niche groups, the industry can broaden its market and open up new sources of revenue.  

A story that focuses on a group rarely seen on screen, or that looks at a group or issue from a new angle, can attract audiences looking for something original or for a story they can identify with. But to serve these audiences well, filmmakers need to carefully consider both the story and the portrayal of characters to ensure that they do not alienate the very people they want to interest.

Getting it right starts with a good script. The wider you look, the greater your chances of finding original and authentic stories. By looking outside the obvious sources - not just for writers, but for directors - you could uncover ideas you wouldn't have found through your usual contacts. As you develop the story, it can be helpful to get specialist input, especially if the subject matter is outside the direct experience of your core team.

• Sources of writing talent - gives examples of places to find a diverse range of writers.
• See also Examples in films.