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- Think about developing film content to appeal to audiences that are currently under-served or under-represented.
- Don't underestimate what audiences will want to see. Audiences have a wide variety of preferences and expectations.
- Think creatively about where to find original writers, directors and actors.
- Look outside your usual contacts and ask advice from people from a broad range of backgrounds.
- Consider consulting experts if you are developing an idea outside your direct experience, or that might have political or social implications.
- Consider how you can make your characters fully-rounded, complex and convincing. This is particularly important when depicting characters from groups that are rarely seen on screen.
- Think about how you can populate the film with principal characters, walk-on and supporting artists, to give a credible representation of the make-up of society.
- Be open-minded about the type of actor who could take a particular role.
- Make sure your casting is open and accessible to the widest pool of talent.
Useful facts includes links to sources of further information, and details of organisations you can contact for advice.
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