What the industry is doing
Trade associations, companies and other organisations across the film sector are actively involved in promoting a more inclusive approach to filmmaking, facilities and services provision, distribution, exhibition, training and film education.
This section explains the film industry's current strategy, who is supporting it and how.
There are three main areas in which the film industry is addressing diversity issues:
- Cinema-going - Widening access to potential audience members who may be excluded from film, whether because of their disability, location, age, ethnic origin or any other reason.
- Working in film - Bringing in and retaining people from the widest pool of talent.
- Content and portrayal - Looking at storylines and at how certain groups are portrayed on film.
This section of the toolkit explains the industry's approach:
- Supporting the Creative Economy - A message from Jeremy Hunt, MP, Secretary of State for Culture, Olympics, Media and Sport.
- Six diversity goals - The goals to achieving a film sector that values diversity.
- Equalities Charter for Film - A public pledge, developed by the Leadership on Diversity forum.
- The UK Film Council's role - The organisation's diversity aims and examples of activities.
- Tax relief & diversity - Describes the diversity-related elements of the Cultural Test for British Film.